A marketing plan that outlines the key steps you will need to take to drive traffic to your website is essential. A marketing plan will also help you establish your budget for advertising your website, which determines the tools you can use to generate traffic to your website.
This article presents key steps you must take to develop your marketing plan and build traffic to your website.
1. Establish your objectives and targets. After you have built your website for your online business, you must establish your goals regarding the money you want to earn from your online business. This will determine the traffic volumes you will need to make the sales you want. Your objectives and goals will guide you in deciding the level of promotion you need to do to advertise your website and build traffic to it.
2. Establish your advertising budget. This is a significant step. There are many ways to drive traffic to your website; some are affordable and others are expensive. It would be best if you decided what your budget is and therefore what tools you can use to drive traffic to your website.
3. Invest in the necessary tools to advertise your website. To capture leads and follow up with your prospects, your website must have an automated email system or auto-responder that captures your prospect's email address and automatically sends those emails regularly. These emails will have a link to your website and will invite your subscribers to visit your website. You must establish all the tools you need to have on your website to make traffic generating effective.
4. Decide what your short-term and long-term advertising strategies are. The quickest and easiest way to generate traffic and leads for any business is pay-per-click (PPC) advertising because it can bring you immediate results. PPC can also help you drive targeted traffic to your website. However, you also need to have some marketing strategies that will generate traffic to your website in the long term. Pay-per-click marketing is normally considered to be the short-term solution for generating targeted traffic and leads fast, but it is also considered to be one of the most expensive ways to advertise your business. Therefore, you need to have other affordable ways of generating traffic to your website which will drive traffic to your site in the long term. Article marketing, blogging and forum participation are some of these less costly ways of generating traffic to your website.
Before you start spending money on any strategy for generating traffic to your website, you must ensure that you follow the steps outlined above as they help you select the best marketing tools for driving traffic to your website.
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